So why “Epic”? Straight from the brewer’s mouth:

Well, there are a few reasons why Epic was chosen for the name of the company and beers.

Epic Flavor – It reflected the way I like to brew beer. I like to have big aromas, flavors, and taste in the beers.

Epic Challenge – To start a new beer brand in this day and age, in a mature market, dominated by multinationals with huge resources, and the public perception that beer is a low value commodity, is a big challenge.

Epic Journey – everyone that lives in New Zealand, or traveled here for a holiday, they at some point in their or their ancestors lives had to make an epic journey. Whether it be by canoe or commercial airliner, they traveled a great distance to the end of the world to be in this beautiful country of New Zealand.

HOW TO OPEN A BEER THE NEW ZEALAND WAY (these guys love Epic):